Stio

The Problem:

Stio was in need of a website redesign that would drive more engagement and revenue for their brand. With new product launches and the development of a product resale program underway, we partnered to uncover user pain points and an optimization-focused redesign that would complement their brand identity and drive their vision forward. Throughout the discovery phase, we uncovered that the cart abandonment rate was high due to several usability issues. Product discovery was low due to large blocks of copy that users weren’t interacting with. We jumped into action and made improvements before beginning a full scale redesign and improved conversion off the bat.

The Solution:

Working closely with the Creative Director, UX Researcher, Project Managers and Developers, we redesigned the Stio website by focusing on informative and inspirational visuals, bold typography, and a clear narrative. We improved conversion rate by removing extra steps to checkout and by visually showcasing details on high-priced items to better inform the user. We conducted usability tests on the product page design to ensure that the information users were looking for was easy to find.

We also collaborated on the launch of a circular e-commerce experience where users could send in their used Stio clothing for resale, which was a major initiative in our continued engagement with the client. Within two months, the site was designed, up and running, and over 200 returned products were available for sale.