Work
A selection of web redesign projects designed in collaboration with research and development, focused on creating high-performing, user-centered websites.
Aera - Improving site engagement and product education with a user-focused redesign.
Stio - Improving CVR with usability optimizations and bringing products to life through immersive imagery and video.
Vimergy - Improving AOV and driving revenue through redesign and a/b testing focused on user needs.
True Botanicals - Bringing a new brand to life and improving CVR with an optimized and elevated redesign.
Experience
An overview of my experience across four roles—design lead, interaction designer, art director, and graphic designer—shaping the visuals behind leading brands.
UX Design Lead
Anatta Design, Inc
Leads UX strategy and execution for website redesigns and replatforms for DTC and enterprise-level brands, blending creativity with data to deliver intuitive, high-fidelity prototypes. Accelerates client approval and improves cross-team collaboration through clear documentation.
Interaction Designer
Anatta Design, Inc
Crafted intuitive and engaging website redesign to improve usability, drive conversion rate. Collaborated daily with developers and QA engineers to ensure feasibility. Planned and designed for a/b testing programs with UX Researchers. Built strong relationships with clients who stayed as partners longer than their initial contracts.
Art Director
Belmond Charleston Place
Led the creative vision and design strategy for the marketing department. Researched and led a website redesign for a corporate meetings and events website, and curated individual branding for hotel outlets.
Graphic Designer
Belmond Charleston Place
Created digital and print marketing materials to promote hotel offerings, limited-time offers, and other hotel events. Continuously improved social media marketing by shooting photo and video content.
Contact
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